Chapter 1: January Insights

Welcome to the new year! It's a pleasure to reconnect with you. To kick things off, let's delve into January's Monthly Muse, featuring a book I’m currently exploring:

“The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention” by Nicolas Cole.

This book is a treasure trove of insights about the nuances of online writing.

Overview of the Book

What are the keys to successful online writing? Why do some authors garner millions of views on their work while others struggle to gain traction? Nicolas Cole, a prominent columnist with over 100 million views, shares his secrets in this compelling read.

Key Takeaway on Branding

One crucial lesson I’ve learned in branding is the perception of speed. Many marketers tout speed as a significant advantage for their products, especially in tech. However, consumers often face a trade-off between speed and quality. Quick services like payday loans or fast food are transactional and typically not intended for regular use. While a swift experience can be appealing, relying solely on speed as a brand promise might suggest that the product is best used sporadically.

Inspiring Campaigns

One campaign that caught my attention is from Vimto.

This campaign stands out due to its:

• Solid understanding of consumer needs
• Simple and easily digestible design
• Bold yet playful messaging

A Memorable Quote

“Most people don’t know what they like. They like what they like because of the certainty of the people that they like.” — Andrew Huberman

My Latest Thoughts

Dear Branders, I’m contemplating stepping away from the concept of brand purpose. Allow me to elaborate on this thought in future discussions.

A Warm Welcome

Lastly, a heartfelt thank you to my newest followers: Rich Brown, Yury Niño, Tonia Roberts, Kate Bielinski, and Kelly King. Looking forward to our journey together until next month!

Chapter 2: Video Insights

To complement our discussion, here are two insightful videos that explore the themes we've covered:

The first video, Muse Kits: What's In The Box? | January 2023, gives a sneak peek into the contents of the January Muse Kits, providing an exciting overview of artistic supplies that stimulate creativity.

The second video, Monthly Muse - January #2 #musekits #getmusekits #artsupplies #shorts #artsubscriptionbox, showcases various art supplies available in this month's subscription box, perfect for inspiring your next creative project.