Maximizing Organic Traffic: The Power of Publicity for Your Business
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Understanding the Impact of Publicity
Publicity serves as an effective tool for connecting with your ideal partners, clients, and customers.
This content is based on insights from Dr. Tami Patzer regarding the use of publicity to generate organic, unpaid referrals.
Does publicity contribute to increased traffic and organic referrals?
Hello, I’m Tami Patzer from Blue Ocean Authority. I have shared my expertise with prestigious organizations, including the Harvard Faculty Club, Nasdaq, Microsoft, Coca-Cola, and even Forbes as an educational mentor.
Let me pose a question:
In what ways can publicity enhance your traffic and organic referrals?
This represents the second of five principles worth considering. Initially, reflect on this: when individuals become aware of your brand and you showcase your offerings, who will they recall?
You!
By generating high-quality publicity through various channels such as press releases, podcasts, television appearances, and both traditional and digital media, you can attract visitors to your platform. This process creates traffic and what is referred to as organic referrals. The term “organic” indicates that this traffic is not paid for, unlike traditional advertising. You can leverage this complimentary traffic for sign-ups, subscriptions, and even sales.
Your message can reach a vast audience, both online and offline, establishing a significant digital presence. Engage your customers through meaningful conversations on social media, email, and even text messages. The avenues for utilizing publicity to drive traffic and organic referrals are numerous.
This is Tami Patzer. If you’d like to explore this further, feel free to reach out at [email protected] or text me at 941-421-6563. Let’s have a brief discussion on how I can assist you in standing out amidst a sea of options with Blue Ocean Authority.
Meet Tami Patzer
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Tamara "Tami" Patzer is the architect behind the Authority Footprint Formula and the creator/producer of the Beyond the Best Seller Marketing System. She empowers her clients to amplify their significant messages and missions through book publishing, social media, and mass media exposure, enabling them to achieve greater impact, influence, and income.
Tami founded the Daily Success® Institute and frequently appears as a guest on podcasts, radio shows, and television news programs such as ABC, NBC, CBS, CW, and Fox. She is also the mastermind behind the Daily Success Media Network, which includes seven podcasts, including Women Innovators, The Daily Success Show, and The Thought Leaders Show. Additionally, she publishes international best sellers, including Beyond the Best Seller and Women Innovators.
Renowned for her expertise in authority marketing and online visibility, Tami serves as an educator and advocate for transformational leaders aiming to enhance their visibility and impact, ultimately increasing their influence and income. Her latest initiative is the Authority Footprint Founders Club. Tami holds the position of News Category Director at Podcast Magazine and is a sought-after host and guest on numerous podcasts. She was once an editor and part of the Pulitzer Prize-nominated Sun Coast Media Group’s news team for their coverage of Hurricane Charley. Moreover, she created Florida Gulf Coast University's Social Media Certification program and regularly appears as a social media expert on television news programs across the country.
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