The Importance of the iPhone Mini

Dear Tim,

I trust this letter reaches you in good spirits, even amidst your undoubtedly hectic schedule. I felt compelled to share my thoughts.

Let’s discuss the iPhone 13 mini, which has gained quite a following on my YouTube channel and blog. I’ve consistently praised its features, and my viewers echo this enthusiasm in the comments.

Switching to the iPhone 13 Mini — Two Weeks In

Have my battery worries been addressed?

I have occasionally diverted my attention to other phones, but rest assured, it was solely for review purposes. Whether I briefly explored an Android alternative or spent time with the iPhone SE, I always returned to my iPhone 13 mini.

Unfortunately, I’ve heard whispers that this form factor might not be part of the iPhone 14 lineup, which saddens me deeply. While I know it may be too late for this appeal, I feel compelled to voice my opinion.

Three Reasons to Keep the iPhone Mini Alive

Reason 1: There’s a Demand for It

I lack concrete data — not even a casual survey — but I believe you possess detailed insights regarding the sales and profitability of the iPhone 12 and 13 mini.

I understand that running a successful business involves satisfying shareholders, which means producing items that sell in large quantities and yield high margins. However, I sense there’s more at play. Based on the overwhelming positivity in the comments on my iPhone 13 mini videos, it seems there’s genuine affection for this model.

My most popular review has garnered over 480,000 views and more than 900 comments, mostly in favor. Please take a moment to review them and gauge public sentiment. My worry is that, despite the interest, many potential buyers are hesitant—perhaps due to pricing or a lack of effective marketing on your part.

Reason 2: Its Durability is Impressive

I apologize if this description is unappetizing while you’re dining, but I must share that my unprotected iPhone 13 mini recently fell into a toilet. Miraculously, it emerged unscathed after hitting the porcelain!

It has survived numerous drops, including from a treadmill and onto hard concrete, all without a scratch. It remains in pristine condition, which speaks volumes about its construction.

Reason 3: It Faces No Real Competition

While numerous budget Android devices undercut the iPhone 13 mini in price and battery life, they lack the compact size and efficiency that this model offers.

The iPhone 13 mini stands out as the only premium, one-handed smartphone available, combining excellent performance, a superb camera, and the advantages of iOS.

The Bottom Line

The real tragedy of the iPhone 13 mini is that many people are unaware of its existence. I’ve encountered numerous individuals who see my phone and ask, “What is that?” rather than recognizing it as the mini.

Although it was showcased during the launch and in advertising, it always seems overshadowed by the more popular models and their eye-catching features. This lack of visibility is unfair; the iPhone 13 mini deserves more recognition.

It seems that the decision regarding its future has likely been made already, making my appeal somewhat futile. Nonetheless, I believe discontinuing the iPhone 13 mini would be a grave mistake. Setting aside profit margins and sales figures, it feels like a hidden gem that hasn’t received the attention it deserves.

Tim, I urge you to reconsider the fate of the mini and give it the marketing spotlight it needs. You would undoubtedly bring joy to more people than you might anticipate.

Before You Leave

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