# How I Successfully Launched a Digital Product in Just 24 Hours
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Chapter 1: Quick Launch Strategy
Last week, I completed the launch of a new digital product in less than a day. It’s called the Peak Performance Database, a comprehensive resource that includes over 100 scientifically-backed productivity tools, strategies, and habits designed to help users accomplish more in less time. Over the weekend, this initiative resulted in $1,140 in pre-order sales. Given the strong interest, I anticipate it will add an extra $1,000 to my monthly earnings from the Peak Productivity newsletter.
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Section 1.1: The Importance of Selling Before Creation
One of my fundamental rules in developing digital products is to sell before actually creating them. There’s no point in spending extensive time crafting a product that might not attract any buyers. I’ve learned this the hard way, and it’s a frustrating experience.
To ascertain demand, it’s essential to validate your product idea before diving into production. Asking your audience if they might be interested is often not sufficient. When there’s no financial commitment involved, people tend to express interest. However, as soon as money is on the table, their enthusiasm can wane rapidly.
Words are inexpensive, but money is a real commitment. This is why I advocate for pre-order launches; nothing confirms demand better than actual sales. If customers are willing to pay for your product—even before it’s available—you can be confident there’s a market for it. For the Peak Performance Database, I secured 62 pre-order sales in just one weekend, which confirmed the product's demand. If the response had been lackluster, I was prepared to refund all pre-orders.
Now, with two weeks to create the product, the process feels much more enjoyable, especially knowing I’ve already earned revenue.
Subsection 1.1.1: Crafting an Irresistible Offer
Section 1.2: Creating a Compelling Offer
Instead of hoping for sales, aim to present an offer that’s hard to refuse. As Alex Hormozi wisely stated, "Create an offer so compelling that it feels foolish to decline."
Here’s how I made the Peak Performance Database an irresistible deal:
- Affordable Pricing: With a pre-order price of just $19, it’s an impulse buy that doesn’t require much contemplation. This lower price point is intentional, especially since most of my other products are at a higher price that many in my audience cannot afford.
- Pre-Order Bonus: Those who pre-ordered also gained access to a complimentary Habit-Building Workshop, a one-hour course that alone justifies the $19 investment, reinforcing the offer’s appeal.
- Value vs. Price: The database includes over 100 productivity tools, techniques, and habits, ensuring that the value far exceeds the price, making it a no-brainer.
- Risk-Free Guarantee: I provide a 30-day money-back guarantee for all my digital offerings. This assurance alleviates any buyer’s risk, enhancing the attractiveness of the offer.
In summary, the more straightforward and beneficial your offer is, the higher your sales potential.
Chapter 2: Utilizing Urgency and Scarcity
The most successful product launches incorporate elements of urgency and scarcity, motivating customers to purchase sooner rather than later. This is crucial because procrastination often leads to missed opportunities.
To create urgency, I made my offer time-sensitive (e.g., the promotion was available for only three days). For scarcity, I limited access to bonuses (such as the Habit-Building Workshop) to the first 50 buyers and closed the pre-order after 72 hours. This strategy encouraged potential customers to act swiftly to avoid missing out.
Don’t Overcomplicate It
If you have a digital product idea, don’t overthink it. Get it out into the market as soon as you can. As Ayodeji Awosika aptly puts it, "Money likes speed."
I came up with the idea while enjoying my morning coffee, had a sales page up by lunchtime, sent out my first promotional email before dinner, and secured my first ten sales before going to bed. The key is to avoid overanalyzing or letting perfectionism hinder your progress. When you have a digital product idea, take action while the momentum is strong.
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The second video delves into the impressive story of how someone made $14,600 in just 24 hours by dropshipping digital products. Tune in to learn more about effective strategies in digital sales!